Leake st

infinite mix

We went on a trip to a place called the infinite mix which is a big warehouse with various different rooms including a variety of different Media ideas. The most interesting room I saw was room no. 10 which required us to use 3D glasses and inside the room was a big projection of a very long music video just containing scenery and there was no lip syncing to it, it was more of an instrumental although it did contain words the video seemed to fit the song itself as it was slow just like the video. The filming of the video was very good and seeing it in 3D made it seem more interesting, however after about 5mins of watching the video it does seem quiet repetitive.

Treatment

Song: Logic 5am
Genre/target audience: this is aimed at people who like rap/hip hop

Location: we are planning on going around central London and visiting places such as:

Sky Garden

Graffiti tunnels

Main streets of London

We are doing a conceptual based video as it suits the song which Spencer is going to be lip syncing to. The theme of the song is about real life and how it's not a game.

Evaluation for mock video

For our mock music video we had Irnadas lip sync to 21 pilots stressed out. We filmed several different shots, around about 6 or 7 and experimented with different camera angles and shots close up etc. The video is a minute long and each frame is around 4 to 5 secs and ome are slightly longer around 10 secs. We have although made sure that every time we cut to a different scene that it is in time with the beat and it is fluent. when editing the only thing we added was a fade to the music track and the video at the end for good effect, also when filming the final scene we used the camera to blur the scene when Irnadas was walking out. We got this idea from watching various music videos and seeing different techniques professionals have used and how we could incorporate this into our work.

I do believe that when creating the actual video that this practice has helped me realise how much time it will take and how organised me and my group have to be. Also once again familiarising myself with the software that we will be using for editing has helped and I now know all the basics there is to it as well as some simple yet effective techniques used to make the video look much better. Moreover although we filmed a wide variety of shots we did not use them as they didnt really work out and look as good as we hoped which a good reference for the future when creating the actual video.

Time schedule

Sucker for pain

This music video is based on the film suicide squad and they have merged a music video with parts of the film/trailer.

Cutting rate:
Because they have merged a music video with a trailer the cutting rate is considerably fast and alternating scenes between the artists and the actors in the film and the lyrics do link with the film itself it is quiet clever how they have made a music video for the film "Suicide Squad" and obviously our task isn't to make a music video for a film but this music video does give us some ideas and once again the cutting rate is fast, because of the genre the song itself quiet fast.
Camera shots:

Also with the camera shots alternate between close ups and mid shots and the camera zooms in and out to get these different shots. Occasionally there will be a long shot if that is the case in the film the next cut will have a long shot like when they showed a log shot of the joker at the top of a building, in the next cut they showed lil Wayne in a long shot. This I feel is a good idea so when filming our music video we should do appropriate camera shots related to the lyrics a much as possible.
Location:

The general environment of this music video is quiet dark with limited lighting and in similar circumstances as the people in the film are (prison) and this shows what the film is about and how these people are separated from society and being tortured which is mentioned in the lyrics. This video contains, things like fire and cages in it to reflect the position that these people have been put in and restricted to limited spaces. this is used to show the audience a more detailed picture and for our music video it would be a good idea to do such things although fire might be difficult we could use items, such as drugs (fake) which often linked in rap music videos or even just by listening to the song.
Audience:
Just like the film which is a 15, I feel that this age limit applies to the music video as It does contain some bad language and the concept of the video might not be easy to understand for younger people. I do feel like this music video is aimed at people a similar age who watched the film but mainly teenagers and young adults. The song my group plans on creating a music video also contains a fair amount of bad language and will be aimed at older teenagers and again young adults.

JME-Man dont care about all that

This is a rap/hip genre music video and is talking about how he doesn't care about anything and nothing can stop him from doing what he wants.

Cutting rate:

The cutting rate in this video varies and doesn't have a fast cutting rate considering that its a fast track. However there is a lot of panning and tracking used, so this video is still interesting. since my group will be doing a similar genre music video I will keep in mind the fast cutting rate which is included in this video and how effective it is from cut to cut.

Location:

The hole of this video is filmed in a dark environment with limited lighting which is just focused on the artist to highlight the importance of the artist, which connotes the genre of this video (rap) which is quiet stereotypical of rap as most rap/grime music videos include dark lighting such as this, or that the rap in general is a dark piece of music involving violence. This gives me a good idea of filming for my groups music video and we do have a few locations in central london which include dim or dark lighting such as graffiti tunnels on leake st.

Mise en scene:

For mise en scene about half the lyrics JME uses props related to the lyrics to give the audience a better understanding of what he is rapping about for example, one of the lyrics talks about a "uni degree" and he is holding the degree in his hand burning it which shows once again that he "doesn't care about it". Also the clothing of which JME is wearing is a dark tracksuit and in general the dark clothing suits the genre and the environment in which this video is filmed in and for my groups music video the artist will be wearing dark clothing such as JME, maybe not a tracksuit but definitely dark clothing for effect.

Camera shots:

Most of the video contains mid shots and close ups and it varies between the cutting and the different shots alternate so it will be a mid shot first and in the next cut a close up so and so... You also have a low angle shot showing the rapper looking down at the audience showing he's important. Also when there is a mid shot often the camera will gradually get closer the to artist and become a close up shot. Plus as I have said panning and tracking used multiple times to show the back up artists in the background. This gives me a good idea for when we are filming our music video, just how many different shots we should be attempting even if we are not going to be using them all.